Today is July 21st, and it is officially Barbenheimer day!

The release of two of the summer’s biggest films, Greta Gerwig’s Barbie and Christopher Nolan’s Oppenheimer are released in theaters today (technically last night) and are going head to head. For some reason, the idea of watching a double feature of these two movies has gotten me way more excited about both of them.

Honestly, at the beginning of the summer, neither of these two movies were films that I highly anticipated. I would have watched them both, but neither were appointment level for me.

Then, they started talking about the whole ‘Barbenheimer’ idea. Setting these two movies up, such polar opposites, as a perfect double feature is genius.

I mean, there have been plenty of times when two major films released on the same day. Perhaps part of the feel is that there has not been anything thins big since the COVID era. This feels different than other co-releases.

If I owned a movie theater, I would be taking advantage of the promotion of the dual films. There would be Barbenheimer specials and discounts for those who bought tickets for both in the same day.

The internet memes are certainly on fire as well. All of this has made me so excited that I am writing an EYG Blog post about it.

I am starting out watching Oppenheimer in IMAX and then I will follow that up with Barbie in XD. Big screens for a big event.

I hope this is as much fun as I think it may be.