Triple H had stated that the WWE’s PLC this weekend, The Elimination Chamber, would be an “industry-changing event” and he was wasn’t joking. The biggest shock came at the very end of the show, as John Cena, the ultimate of all good guys, turned to a bad guy.

Some set up. Dwayne Johnson had returned to the WWE as The Final Boss. A week before, he went to WWE Champion Cody Rhodes and asked him to give him his soul, and become The Rock’s champion. He gave Cody until the Elimination Chamber to make his decision.

John Cena had just won the Men’s Elimination Chamber match by forcing CM Punk to pass out to the STF. Cena was still in the ring when Cody Rhodes made his way to the ring. This was not uncommon. By winning the Chamber, Cena earned a match for the championship with Rhodes at Wrestlemania and there is a long tradition of people in the matches like this facing off with each other. In fact, earlier in the PLC, Bianca Belair had won the women’s Chamber and Rhea Ripley (and Iyo Sky) came out to confront her. So when Rhodes came down to the ring, it was expected to be a confrontation.

Then the Rock came down, and he told Cody that he wanted his answer. He told Cody that if he said yes, he would have everything, and if he said no, his dream would die, again. However, Cody said that he had already given his soul away to the fans and the ring, and that Rock could go “F-himself,” except he didn’t say “F.”

Cena was excited in the background, and he came over to hug Cody. That was when Cena’s face changed and he received the throat-slitting gesture from The Rock. He then attacked Cody Rhodes and bloodied him with the championship belt.

Cena and the Rock stood over top of Cody Rhodes posing together.

Fans have been wanting a Cena heel turn for years, but the WWE rejected the idea. Cena was the ultimate babyface, granted more Make-a-Wish requests than anyone ever, and was always a heroic figure, even if the crowd was half chanting that “Cena Sucks.” They had chances to turn him heel before, and they never took it.

Cena had announced that he would be returning to the WWE in 2025 to engage in a retirement tour. That at the end of 2025, Cena would retire from in-ring competition. He has become a successful actor in Hollywood so this would be the final run. He wanted to win his 17th world championship, which would break the record of 16, a total he shared with Ric Flair.

Turning him heel on his final run with the company and in such a grand manner was gutsy. It was an amazing decision, one that has immediately been compared to the heel turn by Hulk Hogan when he formed the NWO, largely considered the most famous heel turn of all time.

The WWE is upside down and the Cody Rhodes vs. John Cena match suddenly has so many more stakes involved besides a Cena record. The industry is totally changed and will be for the foreseeable future.

The time is now.