Trailers are so important to spread the word about movies to the public, specifically the people who may not be as tied in to movie news as some may be. So this year we are instituting a new award for the best and worst in trailers from 2024.
Best Trailer: Superman. This was a tough choice, but this teaser trailer made me excited to see Superman next year, and that is the job of a trailer.
Worst Trailer: Transformers One. I’ve said this before, but I hated this trailer and it nearly caused me to not want to go see the movie. It highlighted all of the humor that simply did not work in isolation. In context, it was much funnier, but in this way, it was horrible. For such a great movie, this trailer was an epic fail.
Best TV trailer: X-Men ’97. Yeah, baby. The mutants were back and this trailer gave us a glimpse into the brilliance that we would get in X-Men’97. How did this become such an amazing show?
Why show that Award: Deadpool & Wolverine reveal of Laura. It was in the final trailer, like a week before the movie released and the trailer spoiled the appearance of Daphne Keen as X-23, aka Laura from Logan. Why? There is no way that her appearance was going to encourage someone else to go see the film at this point. It was just a waste of a spoiler and a poor choice.
Creepiest Trailer: 28 Years Later. This is legit scary. I was totally creeped out when I first saw this trailer and every time I have seen it since, I have had an uneasy feel. Great use of atmosphere and tension to promote the movie.
Most Unexpected Trailer: Karate Kid Legends. Jackie Chan and Ralph Macchio? Weird. The trailer does give us an idea of what the film will be like. How does Cobra Kai play into this, if at all?